the digital check up.

Virginia Woolf in her essay A Room Of One’s Own said every (woman) person needs a place of their own where they can dream and write and create.

In Woolf’s day, she was talking about the importance of solitude, space and an income.

But the analogy of a room — where one owns the key — and creates a sense of self is directly translatable to online.

Especially as the web is a place where most of us still exist (in a virtual sense) while our corporeal bodies sleep. And in a multi-time zone planet, you might want your virtual self to be your best one.

If you don’t have a room of your own on the Internet, you don’t have a voice in the world.

Four Seasons Magazine: Sophia Stuart

[“Find Your Voice” for the Spring 2015 edition of Four Seasons Magazine]

A room of your own on the web is a philosophical statement. Who are you? How do you want to be perceived? What do you want to showcase about your life/art/beliefs? And, more importantly, what do you want to kick to the curb of Google’s second page of results (where nobody goes)? That hideous hairdo that seems to appear in every vanity search you do? (It’s OK, we all do it).

Search engines, despite what the SEO (search engine optimization) gurus tell you, reward three things – frequency (post something every day), context (correct tagging and linking) and popularity (who’s linking to you and who’s linking to them?)

Yes. It’s high school.

But you’re older (and hopefully wiser). You have a family (of origin or choice), a (day) job, a career or a thriving entrepreneurial business (or all three). These things are worth protecting by making sure what appears online is a true representation of you.

Why not build a room of your own and join the future?


Great. I’d love to help.

Sophia Stuart is a British writer and award-winning content/digital strategist, based in Los Angeles, with over 20 years experience in new product development for companies including 20th Century Fox, Condé Nast, Hay House, Hearst Magazines (US, UK & International divisions), Hollywood Locations, Louise Galvin Haircare, New Line Cinema, Neven Vision (now part of Google), Pocket Gems, The Three Doors Academy and Voltari.


  1. build a personal/professional site (using
  2. tweet, re-tweet, make an “influencers” twitter handle list.
  3. set up an instagram account, post, invite others, start a hashtag.
  4. build a blog, comment on blogs, create a blog roll of industry notables.
  5. start a meme to promote a creative product launch.
  6. upload audio excerpts (of your scripts, interviews, lectures, book excerpts) to share.
  7. start a You Tube channel of your favorite clips/mid-80s pop videos.
  8. set up an account, find others in your field, praise (nice) reviews.
  9. be pinteresting. 


Sessions start at $550 for an initial consultation, via Google Meet, of 90 minutes.



“The Digital Check Up”: as seen in——- 

the digital check up press

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