creative types.

hello, creative person.

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You need your own site (that you can update and manage yourself).

Preferably one at “yourname.com”.

Why?

Because Hollywood (Broadway and Beijing) executives are getting younger by the minute and they live online. If you don’t have a site, they won’t really get you.

The web is a place where most of us still exist (in a virtual sense) while our corporeal bodies sleep. And in a multi-time zone planet, you might want your virtual self to be your best one.

Your own site is a philosophical statement. Who are you? How do you want to be perceived? What do you want to showcase about your life/work/theories/accomplishments?

And, more importantly, what do you want to kick to the curb of Google’s second page of results (where nobody goes)?

Search engines, despite what the SEO (search engine optimization) gurus tell you, reward three things – frequency (post something every day), context (correct tagging and linking) and popularity (who’s linking to you and who’s linking to them?)

Ensure what appears online is a true representation of your professional standing. 

As an actor, writer or director, you need a site with your promo reel, the latest headshots, IMDB credits, a link to your agent/manager/stylist/publicist, (fabulous) reviews of your last appearance or credit in the movies (or an embedded clip from your own web series because when the phone didn’t ring, you got smart and created your own material, bravo!)

Online is where reputations are made, nurtured and most importantly, protected.

If you’re not involved in the digital sphere, you’ll start to fade in RL (real life).

Digital is international, immediate and, best of all, a level playing field.

It’s also a great place to reinvent yourself.

imagine you’re Grace Kelly……

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If Grace Kelly was starting her career today, she’d definitely have a website. Ms. Kelly was one smart cookie.

She’d know that her fans want a “virtual relationship” with her, to tell her how much they love her movies. This, of course, would help her agent to show bankability/popularity to Studio Executives when negotiating her next picture package.

And Grace might well want to direct at some point. So having her own brand online with news of opening weekends, a shop to sell DVD/downloads (and take a cut of the sales) and authorized synopsis, trailers and more, is a savvy business move.

If there’s any negative press, her press agent can manage the “official story” through GraceKelly.com as opposed to being at the mercy of the gutter press.

Remember, online is where reputations are made, nurtured and most importantly, protected.

If you’re not involved in the digital sphere, you’ll start to fade in RL (real life).

Digital is international, immediate and, best of all, a level playing field. It’s also a great place to reinvent yourself.

Plus don’t you deserve to be heard?

You’ve spent a lifetime building a stellar career. You have something to say.

Ready?

Great. I’d love to help. (Who am I?)

Here are the Tools I can teach you.

And here’s the Time and Money bit.

“The Digital Check Up”: as seen in….

The Digital Check Up Press

contact: teamgloria(at)teamgloria(dot)com

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